"The best investment is in yourself"

Congratulations! You found us. Welcome to the unique Stroopwafel academy. You decided to start your business in the Stroopwafel world; the famous Dutch cookies. We will help you on the way to your succes. At the Stroopwafel academy you get all the knowledge to start with confidence.

The complete training

Stroopwafel Ingredients
Stroop cooking
methods & techniques
presentation packing & storage
marketing & the ultimate customers
and more. Much much more.

Quality in trainings

Our Master training is your best choice.
Our alternatives are:
Our complet video training (soon)
Our complete E-book
All the secrets of the stroopwafel.


After your training we provide full support.
With the master training
the video training and the E-book is included.

Mentoring is included.

Discover the recipes of the famous Dutch Stroopwafels from our masters.

Are you eager to perfect the art of creating the finest Dutch stroopwafels, those delicious caramel cookies? We handle all the ingredients their alternatives and techniques of baking of the stroopwafel product and business to ensure your success. Whether you’re launching your new venture in any corner of the world, we possess the expertise to guide you towards your aspirations.

The best investment you can make is in yourself.

Learn from the best. Enroll in a professional training at our Stroopwafel Academy, and witness a significant acceleration in your stroopwafel business success. Meet Dirk Okhuijsen, our esteemed Stroopwafel consultant and the Academy’s owner.

Dirk ‘The Meester’ is insightful, knowledgeable and active during our MasterClass training. We can tell that he wanted to know us before we commenced and every step that was taught is purposeful. Many thanks to Dirk and the VDM team for the great hospitality!


We are the catalyst for your journey to success.

Embark on the Master Stroopwafel Training, where I’m eager to learn about your plans. Where do you envision launching your business? Will it be a food truck, a kiosk, a waffle shop, or perhaps a shop-in-shop concept?

Imagine starting your business with the absolute best product from day one, captivating your customers and turning them into devoted fans. What if you could foresee and prevent potential pitfalls, having the confidence that you’re well-prepared for any challenges?

I’ll guide you on how to proactively address issues and avoid costly mistakes. Imagine the peace of mind that comes with sidestepping financial setbacks caused by errors.

With our training, you’ll establish your business with unwavering confidence. The knowledge gained at our academy will not only prevent losses but also ensure increased profits from the very first day.”

With our training, you will set up your business without any doubts.
The knowledge learned at our academy will make you more profit, starting at day one.
In one year your extra profit could be as much as 45.000,- or more.

Maybe you want to start your own industrial stroopwafelfactory / production?
We have several trainings designed for your needs and wishes,
up to a production of 9.600 waffles a day of 8 production hours with simple and affordable equipment.
For higher numbers of production please ask us for advice.

E-BOOK & video training online
When it is not possible for you to attend the Masterclass at our Stroopwafelacademy you can purchase our video training and E-book.
Our E-book and video modules content all recipes, the manual how to make perfect stroopwafels, the dough and the stroop step by step in detail, just like our live Stroopwafeltraining.

Please contact us:   info@vandemeester.com

Stroopwafelacademy is 100% owned by vandeMeester.com

Equipment for stroopwafels

Take a look at our European WEBSHOP for stroopwafel equipment,
for stroopwafel doughmix and stroop.
Yes, we also export outside Europe, just ask for a quote by email.

Questions ???

  1. In order to hit x amount of sales a day, how many machines should, how many machines
    should be a reasonable amount?
  2. Suggested profit margin?
  3. How extensive should the menu be, and how should it expand according to progression?
  4. Ideal team size per store according to role?
  5. What other dutch dessert would you cross sell to go with maybe dutch coffee?
  6. Typically how long does technical support take to fix a faulty machine?
  7. How should we tweak the recipe for … country ? Can it be done off the pre mix?
  8. What do you think of the company name: . . . . . . .
  9. Stroopwafel in Dutch culture and/or observations?
  10. Rudi’s, Melly’s, Van Wonderen and Lanskroon? Which one do you like?
  11. Typical decoration for a traditional Dutch dessert store?
  12. Packaging designs for food-delivery?
  13. SOP for making and storing dough
  14. Dough optimal shelf-life (fridged/freezed) and also temperature of dough during press.
    Reheating instructions.
  15. Instant stroop upon cooking and heating, how many days shelf life?
  16. Shelf-life for cooked stroopwafel? 15/30/45/60 days?
  17. Do you have any recipes for stroop-latte drinks? How many variations?
  18. What do you think is the best SW in Amsterdam?
  19. What can stroop be used for other than Stroopwafel?
  20. What can we do with stroop crumbs?
  21. Popular Dutch coffee brands or cafe?
  22. Stroopwafel Dubai, are you their supplier/consultant?
  23. How does your franchise program work?
  24. What about coffee-caramel/honey stroop variations? Recipe?

Any question you can have, we will answer fully during the training.


Guidance / mentoring by email and Whatsapp is included for the max period of 3 years.

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Dirk Okhuijsen









Customer service
Our students from Honduras

Our students from Honduras

So glad we did this course
Dirk really overdelivered.
We can`t wait to start our business now.

Trevor from the USA

Trevor from the USA

The training at the academy was such a great step to take.
I am very happy with all the knowledge i have learned, now i am confidend to start my business.

Yugin from Singapore

Yugin from Singapore

Verse Stroopwafels

"Thank you for the training.
This will make the difference in my life.

Contact us

Find us at:

Academy for

Street: J. Marisstraat 12
Zipcode: 8316 GE
Place: Marknesse
The Netherlands

Give us a ring

Dirk Okhuijsen
+31 527 769 087
Mon - Fri, 9:00-17:00

Or Whatsapp: +31 6218 42 744

Email: info@vandemeester.com

Contact us